HWPO
HWPO is the training brand of legendary CrossFit competitor and 5 times Fittest Man on Earth, Mat Fraser.
Fittest PR are managing the launch campaign for HWPO and their new standalone training app powered by Fitr Training.
In the first 2 weeks Fittest secured coverage in Men’s Health, Yahoo Sports, Insider, Morning Chalk Up, Talking Elite Fitness and 20+ further pieces secured (ongoing).
