Health, Fitness & Wellness PR
Fittest PR provides communications and strategic brand consultancy services to brands and businesses focused on Human Optimisation.
We believe that disruptive brands focused on physical, emotional and cognitive health and performance, are the tools with which we will fix some of society’s most vexing problems.
We are the world’s first agency specialising in curating the voices of organisations and individuals within this sector. We help these brands communicate their vision and mission to world, building awareness, reputation, credibility and engagement through traditional and new media exposure, events, influencer networking and content creation.
We live and breathe what we do, we speak with confidence and clarity on behalf of our clients with a voice born firstly as passionate participants in the fitness, health and wellness industry.
From this we build bespoke strategies for brands and individuals to get them seen when and where it matters most.
What people are saying.
“Fittest have been a fantastic partner for us at Represent. PR is often a resource that requires maximum effort from the brand side, but with Fittest we’re able to get consistent ideas, press, activation support and great communication at all times. We’ve had an incredible amount of great press through the lens of 247 by Fittest PR, including my first magazine cover shoot with Men's Health. Whilst driving success into activations with both 247 and Represent. I would absolutely recommend working with Fittest PR and it’s something we do regularly. Their close knit style and hands-on approach to PR is exactly what we we’re looking for in a partner.”
— George Heaton, Founder and Creative Director Represent
“We couldn’t be more thrilled with the support we’ve received from Fittest PR. They have been instrumental in helping us build out our network, and their dedication and expertise have truly made them feel like an integral part of our team. Their professionalism, creativity, and strategic approach have consistently exceeded our expectations. Apart from the personal feeling of collaboration they also have a huge network that they’ve activated in a creative and intelligent way on behalf of Kineon. We highly recommend Fittest PR to anyone looking to elevate their brand and achieve outstanding results.”
— Forrest Smith, Founder, Kineon
“Working with Fittest PR has been an exceptional experience for Eight Sleep. Their ability to seamlessly bridge the gap between technology, luxury, and fashion has been instrumental in our successful market entry in the UK. From strategic press outreach to organizing immersive launch events, Fittest PR has consistently delivered outstanding results. Their proactive approach, deep industry connections, and expertise in crafting compelling narratives have significantly elevated our brand presence. Thanks to their efforts, we’ve achieved unprecedented media coverage and a highly successful product launch for the Pod 4. We look forward to continuing our partnership with Fittest PR as we expand our reach in the UK market.“
— Rafael Oliviera, Director of International Marketing & Partnerships, Eight Sleep
“Fittest PR is the best team out there, bar none. Kate’s deep industry knowledge and unrivalled relationships set her apart from the competition and her hands-on approach is first class. I have said it before and I will say it again, Kate feels like part of my team, not just an outsourced PR function and that, to me, is invaluable.”
— James Sealey, Founder, Strength in Numbers
“After a few bad experiences with PR agencies, Fittest PR have been an absolute breath of fresh air to work with. More importantly, they have really amplified our exposure to regular and extended audiences across multiple channels. Kate and Keith really understand fitness and where the industry is going and also worked really closely with us to build a strategy bespoke to our business”
— Daniel Williams, CEO and Founder, WIT
“Working with Fittest PR has given us a level of media exposure and unique opportunities that were beyond our wildest expectations, they are one of our key strategic partners and have an ability to apply knowledge and strategic thinking with an execution capability that is unrivalled in this space; we look forward to continuing our long term partnership for many years to come”
— Christian Toetzke, Founder, HYROX
“We trusted Fittest PR to deliver an outstanding PR event under massive time pressure – Safe to say they absolutely did just that. I personally appreciate their obsession over quality and genuine excitement to engage the right individuals and titles in their network within the Functional Fitness space. I’m looking forward to working with Fittest PR in the future.”
— Dirk Murray, Marketing Manager at PUMA UK & I Run/Train
We have been working with the Fittest PR team since early 2022 and couldn’t be happier with the service and support they have provided. From being super connected in the UK fitness industry to having one of the friendliest staff (including the office dogs), we feel confident in the day in and day out coverage they’re consistently providing.
Being able to rely on the Fittest PR team to come up with activation ideas and bring constructive plans to our weekly meetings has allowed us to grow our business.
We continue to receive promptly weekly and monthly recaps from the outstanding work that Kate, Keith and the Fittest PR team help carry out for our business.
10/10 recommend hiring them for your PR efforts!
— Michael Ricatto, International Marketing Director, Hyperice
Working with the team at Fittest is a delight. They have managed to achieve the white-whale of agencies, which is acting like an extension of your in-house team; much touted but rarely accomplished by an external partner.
Their expertise across the fitness world is second to none, they are exceptional in their input and output and have provided me with a host of excellent ideas and activations - from concept to delivery.
I wouldn't be without them.
— Euan Plater, Chief Marketing Officer, Built for Athletes
